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Our first campaign, a labor of love and passion
"...and I began living with African fashion, in all its variety and richness, a deep commitment was born in me"
I quickly realized the huge potential of fashion to push my own agenda: creating awareness about the plight of
impoverished children in Africa, and promoting the almost invisible presence of Africa and Africans in international
Today, there are fashion weeks in more than 15 countries in Africa; some countries even have multiple fashion weeks.